企业为了取得市场，会采取各种各样的营销推广方案，主要包含：广告方案、价格方案、品牌营销策略、服务方案和不一样的销售途径。而每种方案在推行的过程中又可以采取多种不一样的形式。如价格方案就能有降价、打折、搭售等不同形式；又如销售途径可以分为分销、直销、一级分销、多级分销等形式。具体企业会使用何种形式要依据具体的商品、区域、时间销售环境而确定。
下面就与推广有关的表达方法举一些例子：
As part of our marketing1 mix, we'll label the product as a premium2 item with above-averagequality. It fits with our image as one of the TOP companies in the business.
作为大家推广组合的一部分，大家要使这一商品成为高质量的象征。这才符合大家业界领头羊的形象。
It shouldn't be too hard to market our great new diet pill. It satisfies a need for many people who want to lose some weight.
销售大家新的减肥药应该不会太难。它满足了很多想减肥的人的需要。
I like dealing3 from a position of strength, so let's identify all our weaknesses up front and work to eliminate them.
我喜欢从大家的强项入手，所以让大家来找源于身的所有缺点，并消除它们。
Our target customers are the 25-35 year olds. They have a lot of discretionary buying power.
大家的目的消费群在25-35岁之间。他们有非常强的可支配购买力。
Our tires are the best on the market. Let's sponsor a car-racing team to prove it.
大家的汽车轮胎是市场上最好的。让大家来赞助一个赛车队来证明这一点。
We're behind the competition. They've had similar items out for some time. What can we do to get market penetration4 for our product?
大家在角逐中处于劣势。他们一样的商品已经上市一段时间了。大家如何使大家的商品获得市场突破？
Our market share is dropping. We need to increase sales. Let's offer customers a discount.
大家的市场份额在降低。大家需要提高销售量。大家给客户优惠吧。
We need to know if this campaign is meeting our objectives. Let's measure its effectiveness byusing a unique telephone number.
大家要了解这次活动能否达成大家的目的。让大家用一个独特的电话号码来测试它的有效性。
来源：洋话连篇
